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Sell more events

Pipeline (CRM)

Leads, customers, prospects, all in one CRM. Filter by tag, send to the list, write merge letters that pull in their event details.

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Pipeline
Pipeline

8 open enquiries worth $61,300 · filtered: corporate

Message 3 selectedMaître
corporateStatus Source 3 selected
ContactStatusSourceValue
✓Priya RamanKestrel Architects · corporateQualifiedWeb form$4,250
✓Tom RidleyNorthgate · corporate · repeatCustomerReferral$2,120
Owen PatelSummer fete committee · communityQualifiedWeb form$14,500
✓Marisol VegaVega & Daughters · corporateLeadReferral$6,400
Nadia ColeprivateLeadInstagram$5,900
Hattie BoydprivateProposal sentWeb form$5,500
Merge letter3 recipients

Preview: Tom Ridley

Dear Tom,

Thank you for having us at Northgate on 13 June. The 40 boxed lunches went out at 13:15 and the feedback from your team made our week.

If the quarterly is a fixture, we would love to pencil in September now. Same menu, or shall we send a new one?

Ray

Send 3Print as letters
Sample workspace. Not a real client.Filter to a tag, write once, and every letter carries that person's own event.
What’s inside
  • Leads + customers + lost in one view
  • Tags, source attribution, status
  • Mass message by email to a filtered list
  • Mail-merge form letters with event details
  • Web-to-Lead form for your existing website
01

One contact list, the right filters

Status (lead / customer / lost), tag, source, last touch: pivot the list however you need. The mass-message dialog sends a templated email to everyone matching the filter. Birthday list, anniversary follow-up, 'brides 2026' campaign, same primitive every time.

02

Stop losing inquiries in your contact form

The Web-to-Lead form is a single <script> tag you drop on your existing website. Inquiries land directly in Pipeline as Leads, tagged by source (e.g. 'instagram', 'wedding-wire'). No more manual copy-paste from a Squarespace inbox.

  • Every submission tagged with where it came from
  • Name is the only required field; everything else is optional, so a lead is never lost to a form
  • Spam filtering built in
Maître woven through

Talk to your CRM

Maître searches contacts, drafts mass-message campaigns, logs touches, and answers questions about your pipeline without you ever opening a filter dropdown. The CRM becomes a conversation.

“Show me leads tagged 'wedding 2026' that haven't been touched in 30 days”

MaîtreMaître returns the list with last-touch dates and event values. One click to draft a re-engage email.

“Email everyone on the wait list a 10% off code, due Friday”

MaîtreMaître drafts the message, lists the recipients, and (with your approval, which bulk emails always require) sends. Logged in audit + email log.

“Find me the duplicate Anderson contacts”

MaîtreMaître searches the list and shows you both records side by side with their event history, so you can merge them on the de-dupe screen knowing which is which.

$50 of Maître work included monthly, metered at what the model costs us. Overage is off unless you turn it on. Read more on the Maître AI page.

Need something this page doesn’t mention?

We build custom features for individual customers starting at $10/month. If your idea is broadly useful to other catering operators, we may waive the monthly fee entirely and add it to the standard catalog. The first conversation is free and we’ll tell you which path applies.

How it works
Also included: Mail-merge form letters · Contact merge for de-dupes · Mailchimp audience export

Pairs well with

Events lifecycle

From inquiry to invoice to load-out. Every event lives in one place: proposal, BEO, financials, seating, schedule, debrief.

Learn more

Packages: one price, cooked as several things

Sell the Harvest Dinner at $95 a head. The client sees one line and what it includes. The kitchen sees every dish, scaled to the headcount. The tax is right on both.

Learn more

Tastings that convert to proposals

Book a tasting linked to the wedding. Mark each bite as loved, good, needs-change, or skip. Click a button and the liked items flow onto the proposal with 'client favorite' notes baked in.

Learn more
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Dispatch + driver routing
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Events lifecycle
One plan, every feature

$425/month covers all 29 features.

Unlimited seats · every integration · $50/mo of Maître AI included · 14-day free trial · no credit card.

Start your 14-day free trial
APRON DESKA product of Mitryxa

The operating system for caterers.

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