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Your customer's experience

Custom branding + white-label

The bride opens 'Diane's Catering' — not 'Apron Desk'. Custom domain, your logo, your colors, your tone.

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What's inside
  • Welcome message, thanks message, hero image
  • Brand colour applied across portal + storefront + emails
  • White-label custom domain (CNAME-able)
  • Email From-name override (separate from legal org name)
01

Customer never sees Apron Desk

Set your brand colour, upload a logo, pick a custom domain. Every customer-facing surface — bride portal, storefront, payment receipts, transactional emails — renders with your brand. Apron Desk attribution shows up only in the operator-side workspace.

02

From-name override for outbound email

Your legal LLC might be 'Coastal Catering Co LLC' but you market as 'Diane's Catering'. The email From-name override lets transactional emails read 'Diane's Catering <hello@dianescatering.com>' regardless of the legal name on the org.

Maître woven through

Maître writes in your brand voice

Once Maître has seen a few of your real emails (proposals, follow-ups, day-of confirmations), it picks up the tone — formal vs. warm, brief vs. chatty, your standard sign-off — and matches it on every drafted reply.

“Reply to the new corporate inquiry”

MaîtreMaître reads your past corporate replies, matches the tone, drafts a response that sounds like you — not like a generic AI.

$50 of Maître work included monthly (~7M tokens). Heavy users opt in to overage at cost. Read more on the Maître AI page.

Need something this page doesn’t mention?

We build custom features for individual customers starting at $10/month. If your idea is broadly useful to other catering operators, we may waive the monthly fee entirely and add it to the standard catalog. The first conversation is free and we’ll tell you which path applies.

How it works

Pairs well with

Public storefront (drop-off ordering)

Your menu, your URL, your brand. Customer picks items, fills in delivery, places the order — straight into Pipeline as a booked event.

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Previous
Public storefront (drop-off ordering)
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Integrations + API + webhooks
One plan, every feature

$425/month covers all 24 features.

Unlimited seats · every integration · $50/mo of Maître AI included · 14-day free trial · no credit card.

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APRON DESK

The operating system for caterers.

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